A property consultancy like no other
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LONDON OFFICE:
Thomas House
84 Eccleston Square
London
SW1V 1PX

Tel: 020 7060 6222
MEET OUR TEAM

THE RedBook DIRECTORS

The RedBook team of Directors has worked together on some 250 significant projects, involving properties valued at over £2 billion. We pride ourselves on being excellent listeners and imaginative thinkers, we have the expertise to give you the property development advice you've been looking for.
Lord Andrew Hay
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Lord Andrew Hay
Chairman
TOM ADAMS
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TOM ADAMS
CEO
Sandy Mitchell
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Sandy Mitchell
Founding Director
Toby Downes
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Toby Downes
Property Director
Zahra Taleifeh
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Zahra Taleifeh
Head of Partners
Gary Coetser
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Gary Coetser
Projects Director
Barak Alberro
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Barak Alberro
US Projects Director
Lord Andrew Hay
Chairman

Andy joined RedBook after 37 years in global real estate during which time he headed Knight Frank’s Residential business across 60 countries. His focus was on the Super Prime Market, the firms UHNW global client base, whilst developing his teams to nurture human and personal relationships supported by exceptional service.

The prospect of returning to this world with RedBook and its unstinting focus a on the delivery of excellence to discerning clients, all who share a desire to create remarkable homes – was for him a dream ticket.

A self confessed property addict and frustrated builder – Andy and his wife Claire are currently building a new county house in the Cotswolds. Away from property Andy has a passion for remote and beautiful places having spent his childhood in the Hebrides.

TOM ADAMS
CEO

Tom recently joined the RedBook team to help grow and strengthen the business, whilst ensuring its exceptionally high levels of service are delivered to its ever-expanding range of clients.

He has an entrepreneurial background and, before joining RedBook, set up and ran a highly successful food marketing and regulatory business which gained Government backing and enjoyed significant overseas sales, including in the Far East.

Tom has had a keen interest in property projects, having successfully transformed homes for himself and his family. He lives in East London but has a family home in Somerset and takes every opportunity to get out on the river with his fly rod.

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Sandy Mitchell
Founding Director

Sandy has been advising clients on their property projects since he founded the RedBook Agency ten years ago.

He enjoys helping the firm’s clients above anything—clients tell us this is obvious—and he is proud to have launched some 250 significant projects with them in London and the country. He is just as enthused by the inspiring talent of the creative practices that RedBook represents.

The idea for RedBook dates from 2003 when Sandy and his wife bought a derelict Grade II-listed 13th-century manor house in West Berkshire and began to restore it as their family home.

Sandy read law at Oxford and qualified as a barrister. He then pursued an exciting career in the media, editing on magazines including Country Life and The Sunday Telegraph and presenting TV series. At the same time, he worked with leading interior designers to transform a series of homes in London for his own use.

He and his wife, and their three daughters, divided their time between their homes in London and the country.

‘Someone once said to me that RedBook is in the ”happiness business”. I think it is a perfect description. We meet clients when their projects are bursting with potential, and we make absolutely sure they enjoy their project to the absolute full.

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Toby Downes
Property Director

Toby joined RedBook agency in March 2021 as Property Director. He has accrued over 15 years experience working for 3 top London Estate agencies. Over the last 10 Years working at Savills Toby sat in both the Super Prime Residential development team and Prime Residential Team based in Chelsea.

Toby has worked on delivery of the most prestigious London developments and has an extensive knowledge on advising and delivering high end projects. Toby has travelled internationally with a number of landmark schemes and has an extensive Global contact list. He holds the record for the highest price per square foot achieved in Marylebone and prides himself on his extensive knowledge of all things Property. Strong relationships with clients and his proven track record underpin his work and he ensures they all receive unparalleled service.

Outside of the office, he is a keen sailor and can be found on the Solent whenever the opportunity arises, or walking his cocker spaniel, Moose.

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Zahra Taleifeh
Head of Partners

Zahra is a RIBA Chartered Architect. She trained at the Bartlett School of Architecture (UCL) and qualified at the Architectural Association. She has worked as a Senior Architect and interior designer at leading architectural and interior design studios such as Red Deer, 1508 London, and BWT London.

Zahra’s experience ranges from product design to commercial and large-scale architectural projects, with a focus on bespoke high-end residences for UHNW clients both in London and the country.

From the outset, Zahra values the transformative role of quality design and respects the pursuit to build. She has a strong interest in project delivery and an understanding of different modes of practice.

Outside the office, you’ll find her painting for pleasure, gallery-hopping, and trying to learn ikebana.

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Gary Coetser
Projects Director

As a Chartered Architect with over 16 years of experience in the London prime and super-prime residential arenas, Gary brings a wealth of design and project experience to Redbook. Having worked as a Senior Architect with award-winning London Architects, SHH Architects, Head of Architecture for Hill House Interiors, Senior Design Manager for a leading London residential developer, Lodha Group and most recently as Design Director for noted Interior Designer, Louise Bradley, he offers a well-rounded perspective on design process, construction, and value creation for our clients. He has a keen focus on understanding and defining our clients’ needs and aspirations for their projects.

Gary has an MBA from leading London business school, Bayes Business School at City University with a focus on strategy and innovation and is a keen advocate for technology as an integral component of value creation in process, particularly in the design environments.

He lives in Southwest London with his wife and 2 daughters who share his love of music, creativity and art.

Barak Alberro
US Projects Director

Barak is an RIBA Chartered Architect who brings 12 years of diverse experience of interior- and building-design to RedBook. He worked as an architect at Foster+Partners in London and Madrid, before moving to a leading interior-design studio and then progressing to a highly regarded developer of luxury property.

He brings with him a wealth of international experience across all design and construction stages, nurturing projects from inception to completion, having worked on high-end residential and hospitality projects in the UAE, USA, Mexico, Morocco, Italy, Spain and London. Barak has a special interest in sustainability and property development advice.

Barak has been selected to serve as an Advisor on the 2022 WELL City Advisory to support local governments worldwide that are demonstrating leadership and advancing health and well-being across their buildings, organisations and communities.

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ADVISORY BOARD
Our Board includes Britain's most impressive authorities
They are our talent spotters and our bouncers on the door. No practice joins our roster of talent without our Board’s approval. And no practice ever pays to join.
Liz Elliot
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Liz Elliot
ADVISER ON INTERIOR DESIGNERS
CLIVE ASLET
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CLIVE ASLET
ADVISER ON TRADITIONAL ARCHITECTS & PLACE MAKING
 SIR ROY STRONG
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SIR ROY STRONG
ADVISER ON GARDEN & LANDSCAPE DESIGNERS
AIDAN MORTIMER
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AIDAN MORTIMER
ADVISER ON CONSTRUCTION & ARCHITECTURE
DOMINIC BRADBURY
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DOMINIC BRADBURY
ADVISER ON CONTEMPORARY ARCHITECTS & CONTEMPORARY DESIGN
DR SIMON THURLEY
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DR SIMON THURLEY
ADVISER ON CONSERVATION ARCHITECTS & LISTED BUILDINGS
POORAN DESAI
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POORAN DESAI
ADVISER ON SUSTAINABILITY & THE BUILT ENVIRONMENT
SIR CHARLES BURRELL
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SIR CHARLES BURRELL
ADVISER ON REWILDING & REGENERATIVE FARMING
Liz Elliot
ADVISER ON INTERIOR DESIGNERS

An international authority on interior design, Liz has served as Editor-at-Large for House & Garden since 1997, following her initial formal training and experience in the fashion houses of Jaeger and Roland Klein.

CLIVE ASLET
ADVISER ON TRADITIONAL ARCHITECTS & PLACE MAKING

With unparalleled knowledge of American and English country houses, Clive is the author of many esteemed books on architecture. Following a successful career as the long-standing editor of Country Life magazine, he is now a regular broadcaster and columnist for national newspapers.

SIR ROY STRONG
ADVISER ON GARDEN & LANDSCAPE DESIGNERS

Formerly director of the National Portrait Gallery and Victoria and Albert Museum, Sir Roy has penned countless books including The Renaissance Gardens of England and Gardens through the Ages and continues to stand as one of the most respected authorities on landscape design.

AIDAN MORTIMER
ADVISER ON CONSTRUCTION & ARCHITECTURE

Aidan started his career in the building industry over four decades ago, went on to become CEO of one of England’s most respected building firms, and continues to serve as Fellow of The Royal Institute of Chartered Surveyors, The Chartered Institute of Building and The Royal Society of Arts.

DOMINIC BRADBURY
ADVISER ON CONTEMPORARY ARCHITECTS & CONTEMPORARY DESIGN

As an acclaimed authority on contemporary architecture and design, Dominic contributes to numerous publications worldwide, including The Telegraph, The Financial Times, Wallpaper and World of Interiors. His books include Mid-Century Modern Complete, The Iconic House and The Iconic Interior.

DR SIMON THURLEY
ADVISER ON CONSERVATION ARCHITECTS & LISTED BUILDINGS

With a distinguished career spanning CEO of English Heritage and Curator of Historic Royal Palaces, Simon is a leading national authority on listed buildings and conservation architecture. He is the author of many acclaimed books including his most recent, The Building of England.

POORAN DESAI
ADVISER ON SUSTAINABILITY & THE BUILT ENVIRONMENT

An environmental innovator, Pooran chaired the UK Government’s Advisory Committee on energy ratings in housing, and has led teams that have formulated sustainability strategies for £25 billion of real estate development internationally. He received a World Economic Forum award as European Social Entrepreneur of the Year.

SIR CHARLES BURRELL
ADVISER ON REWILDING & REGENERATIVE FARMING

Sir Charles pioneered England’s re-wilding resurgence with the Wildland project on 3,500 acres of his Knepp Castle Estate in West Sussex, and has since become one of the world’s leading figures advising on facilitating large-scale ‘space for nature’ projects on several continents.

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