THE EXPERTS AT LAUNCHING AND DELIVERING PROJECTS
INSTAGRAM
LONDON OFFICE:
33 Cavendish Square,
London,
W1G 0PW

Tel: 020 7060 6222
Meet Our Team

THE RedBook TEAM

The RedBook team has worked together on some 300 significant projects, involving properties valued at over £2 billion. We pride ourselves on being excellent listeners and imaginative thinkers, we have the expertise to give you the property development advice you've been looking for.
Lord Andrew Hay
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Lord Andrew Hay
Chairman
TOM ADAMS
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TOM ADAMS
CEO
Sandy Mitchell
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Sandy Mitchell
Founding Director
Richard A. Blackburn
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Richard A. Blackburn
Finance Director
Zahra Taleifeh
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Zahra Taleifeh
Head of Partners
Philip Wright
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Philip Wright
Head of Projects
Poppy Chenevix-Trench
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Poppy Chenevix-Trench
Head of Property
Ibrahim Kayani
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Ibrahim Kayani
Head of Research and Analytics
Emma Cook
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Emma Cook
Projects Manager
Stuart Ashford
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Stuart Ashford
Projects Manager
Vihaan Moorthy
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Vihaan Moorthy
Projects Manager
Lord Andrew Hay
Chairman

Andy joined RedBook after 37 years in global real estate during which time he headed up Knight Frank’s residential business across 60 countries. His focus was on the super-prime market, the firms UHNW global client base, whilst developing his teams’ to nurture personal relationships supported by exceptional service.

The prospect of returning to this world with RedBook and its unstinting focus on the delivery of excellence to discerning clients, all who share a desire to create remarkable homes – was for him, a dream ticket.

A self confessed property addict and frustrated builder – Andy and his wife Claire are currently building a new county house in the Cotswolds. Away from property Andy has a passion for remote and beautiful places, having spent his childhood in the Hebrides.

TOM ADAMS
CEO

As a joint equity Partner, Tom leads the business’s ongoing growth, while ensuring the delivery of RedBook’s ‘white-glove’ services to its esteemed UHNW client book, both in the UK and internationally—a central pillar of the company’s vision.

Tom’s entrepreneurial spirit shines through his background. He previously established and steered a thriving food marketing and regulatory venture, which secured governmental backing and achieved substantial international sales, notably in the Far East. His wealth of experience in understanding the demands of HNW and UHNW clients is a vital asset as the company continues its expansion.

Beyond his professional achievements, Tom has had an enduring passion for property projects and design, having successfully transformed homes for himself and his family. Although Tom resides in East London, he also treasures a family home in Somerset, seizing every opportunity to escape to the riverside, fly rod in hand.

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Sandy Mitchell
Founding Director

Sandy has been advising clients on their often ambitious property projects since he founded the RedBook Agency twelve years ago, and was joined by his business partner and CEO, Tom Adams, three years ago.

He enjoys helping the firm’s clients above anything—clients tell us this is obvious—and he is proud to have launched some 250 significant projects with them in London and the country. He is just as inspired by talent of the wonderful creative and technical practices that RedBook represents.

Sandy’s idea for RedBook dates from 2003 when he and his wife bought a derelict Grade II-listed 13th-century manor house in West Berkshire and began to restore it as their family home.

Sandy read law at Oxford University then qualified as a barrister. He went on to pursue an exciting career in the media, editing on magazines and newspapers including Country Life and The Sunday Telegraph and presenting TV series. At the same time, he worked with leading interior designers to transform a series of homes in London for his own use.

He and his wife, with their three daughters, divide their time between their homes in London and the country.

‘Someone once said to me that RedBook is in the ”happiness business”. I think it is a perfect description. We meet clients when their projects are bursting with potential, and we make sure they enjoy their project to the absolute full.

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Richard A. Blackburn
Finance Director

Richard’s multifaceted background, combining a deep experience of the banking sector and passion for real estate, ideally positions him as RedBook’s Finance Director.

After an Engineering Degree and qualifying as a Chartered Accountant with Price Waterhouse, Richard spent 31 years in investment banking working at James Capel, Schroder Salomon Smith Barney/Citigroup and Barclays, based in London, Asia and New York. He worked in a variety of Corporate Finance, Capital Markets and Chief Operating Officer roles. He was the Global Chief Operating Officer for Citigroup Investment Banking between 2005 and 2009, and held the same position at Barclays Capital between 2009 and 2017.

Outside a handful of non-executive director roles, Richard manages a varying property portfolio and rides vintage, classic and modern motorcycles; on road, off road, on track and on hill.

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Zahra Taleifeh
Head of Partners

Zahra is a RIBA Chartered Architect. She trained at the Bartlett School of Architecture (UCL) and qualified at the Architectural Association. As Head of Partners at RedBook, Zahra leads on establishing and maintaining the relationships between our Partners and clients. Her role is essential to ensuring our clients’ expectations are met through our Partners’ service delivery.

Before joining RedBook, she worked as a senior architect and interior designer at leading architectural and interior design studios, including Red Deer, 1508 London, and BWT London.

Zahra’s experience ranges from product design to commercial and large-scale architectural projects, focusing on bespoke high-end residences for UHNW clients in London and the country.

She values the transformative role of quality design. She has a strong interest in project delivery and an understanding of different modes of practice.

Outside the office, you’ll find her painting for pleasure, gallery-hopping and trying to learn ikebana.

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Philip Wright
Head of Projects

Philip is an RIBA Charted Architect with over 10 years’ experience across varying scales and sectors, from one-off luxury homes to multi-unit residential developments and masterplanning.

As Head of Projects at RedBook, Philip leads the output of the RedBook Projects team, including establishing and maintaining relationships with clients and Partners, and managing the planning of all of RedBook’s projects from end to end.

Previously, Philip worked for architect-developer Mike Spink, designing and delivering the remodelling of two Grade II listed villas in Notting Hill from brief and feasibility studies through planning to tender, construction packages and interior design development. He also worked at Assael Architecture, an ‘AJ Top 50’ practice, where Philip led the £130 million development project, Leaside Lock, to deliver 500 homes amongst many other major housing schemes. Before that, he began his career with three years at the prominent architecture practice, Allies and Morrison, helping to design and deliver large-scale residential developments and urban masterplans.

Philip received a first-class honours undergraduate degree and was nominated for the RIBA Hadrian’s Medal. He went on to gain a Masters with Merit under tutelage from Tony Fretton and EAST studying in Sao Paulo.

Away from work, Philip loves to reconnect with nature whenever possible, having grown up in the Lake District. He can often be found on the weekend cycling out to Surrey from his home in Dulwich, or running through his local woods.

Poppy Chenevix-Trench
Head of Property

As Head of Property for RedBook, Poppy works to create mutually beneficial strategic alliances and partnerships with property experts, Private Banks, Family Offices, Wealth Managers, and other like-minded businesses.

Her primary objective is to create long-lasting, authentic relationships and deliver exceptional client service. Giving honest advice and a holistic view of the market is paramount to her approach to business.

Having spent ten years at Savills, most recently in their Private Office, she understands the top-end property market exceptionally well. She has experience of working with some of the most prestigious properties in the world, and has relationships with UHNW clients around the globe as well as with key players in the property industry.

Previously, she worked in the Savills Super Prime Residential Development team delivering on high-end projects throughout London for developers including Lodha, QatariDiar and Finchatton.

Poppy recently completed an interior design course at KLC to give her a deeper knowledge of all things property. Outside the office, Poppy will be with her young family or escaping outdoors to cycle ski or paddle board.

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Ibrahim Kayani
Head of Research and Analytics

Ibrahim brings over a decade of experience in the luxury hospitality and real estate domain, handling diverse projects from upscale commercial ventures in Europe and North America to 5* Hospitality and urban planning initiatives in the Middle East. During this period, he collaborated with top-tier architectural firms in London, Doha, and Hong Kong ranging from Buro Ole Scheeren to UNStudio.

In his role as Head of Research and Analytics, Ibrahim draws on this deep knowledge of the luxury real estate market, coupled with his passion for data-driven research to analyse raw data to generate better design outcomes, practices, and industry standards to provide RedBook and its partners with powerful market data.

Ibrahim’s desire to follow the data was honed during a pivotal role as the EMEA regional lead for Shopify’s Real estate ventures. Ensuring the quality of the built developments was formed on the understanding of user requirements within its vast real estate enterprise. His remit encompassed the entire spectrum from RIBA stage 0 to post-occupancy evaluations and fine-tuning interior design needs on a daily basis, based on data-led analytics of user experience habits and trends.

Educationally, Ibrahim has consistently developed his skills and knowledge in the realm of design, technology and real estate, making him a unique expert in the industry. This has led to Ibrahim taking up a position as Associate Professor at Harbin Institute of Technology, leading a team of Masters students in the continued research programme to explore data capture in user experiences within the built environment to generate optimised design outcomes to maximise enjoyment and marketability.

Beyond his professional commitments, Ibrahim channels his creativity into building a platform for children to craft stories through generative AI and has a passion for snowboarding.

Emma Cook
Projects Manager

Emma brings a fresh perspective to the team at RedBook as a Projects Manager with her background in interior architecture and design. Her design experience spans several fields, from prominent European hotels to acclaimed residential projects for high-net-worth clients in London. She was also was part of the team responsible for the interior fit-out of the new Paddington Square in London.

Emma is warm and approachable and leaves a lasting impression on clients and colleagues alike. Her ability to navigate complex options and explain them clearly is a true asset to the team.

Outside her work, Emma enjoys learning new skills – often involving sports such as surfing or sailing. She also uses her free time to tutor students, driven by her passion for empowering individuals from diverse backgrounds to unlock their potential.

Stuart Ashford
Projects Manager

Stuart brings invaluable insights across the RIBA Work Stages and has particular architectural experience in the high-end private residential sector, as well as build-to-rent and senior living.

His speciality is navigating the complexities and sensitivities of the planning system. This is expertise is backed up by an RIBA- and RTPI-certified academic footing, combined with several years of experience working in the delicate context of conservation Areas, National Parks and Listed settings.

Raised on a working family farm in rural Devon, he has always been inspired by the places where we live, work and play. He is motivated by exploring the untapped potential of spaces, turning the seemingly underwhelming into something extraordinary.

Beyond RedBook, Stu is keen on his fitness, travel and anything outdoorsy. When not in London, he likes to travel abroad and enjoys spending time with his family back home in Devon.

Vihaan Moorthy
Projects Manager

Vihaan is an architectural professional who brings dynamism and an enthusiasm for the built environment to the team at RedBook. Having worked for some of the leading architectural practices in London, his diverse experience ranges from global transport hubs to high-end medical facilities. However, he has been primarily focused on award-winning super-prime residential projects, setting new standards of luxury and excellence for high-net-worth clients in the UK and worldwide.

As a dedicated ‘project guardian’ for RedBook’s GCC clients, he provides guidance on all aspects of their projects, from contracts to cost consultancy, from purchase to aftercare, ensuring a streamlined and enjoyable experience.

In addition to his architectural accolades, Vihaan is an award-winning visual designer. Beyond his professional achievements, Vihaan is an ardent sports and exercise enthusiast. His sense of adventure extends to the ocean’s depths, where he is a PADI Scuba Instructor.

ADVISORY BOARD
Our Board includes Britain's most impressive authorities
They are our talent spotters and our bouncers on the door. No practice joins our roster of talent without our Board’s approval. And no practice ever pays to join.
Liz Elliot
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Liz Elliot
ADVISER ON INTERIOR DESIGNERS
CLIVE ASLET
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CLIVE ASLET
ADVISER ON TRADITIONAL ARCHITECTS & PLACE MAKING
 SIR ROY STRONG
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SIR ROY STRONG
ADVISER ON GARDEN & LANDSCAPE DESIGNERS
AIDAN MORTIMER
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AIDAN MORTIMER
ADVISER ON CONSTRUCTION & ARCHITECTURE
DOMINIC BRADBURY
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DOMINIC BRADBURY
ADVISER ON CONTEMPORARY ARCHITECTS & CONTEMPORARY DESIGN
DR SIMON THURLEY
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DR SIMON THURLEY
ADVISER ON CONSERVATION ARCHITECTS & LISTED BUILDINGS
POORAN DESAI
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POORAN DESAI
ADVISER ON SUSTAINABILITY & THE BUILT ENVIRONMENT
SIR CHARLES BURRELL
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SIR CHARLES BURRELL
ADVISER ON REWILDING & REGENERATIVE FARMING
Liz Elliot
ADVISER ON INTERIOR DESIGNERS

An international authority on interior design, Liz has served as Editor-at-Large for House & Garden since 1997, following her initial formal training and experience in the fashion houses of Jaeger and Roland Klein.

CLIVE ASLET
ADVISER ON TRADITIONAL ARCHITECTS & PLACE MAKING

With unparalleled knowledge of American and English country houses, Clive is the author of many esteemed books on architecture. Following a successful career as the long-standing editor of Country Life magazine, he is now a regular broadcaster and columnist for national newspapers.

SIR ROY STRONG
ADVISER ON GARDEN & LANDSCAPE DESIGNERS

Formerly director of the National Portrait Gallery and Victoria and Albert Museum, Sir Roy has penned countless books including The Renaissance Gardens of England and Gardens through the Ages and continues to stand as one of the most respected authorities on landscape design.

AIDAN MORTIMER
ADVISER ON CONSTRUCTION & ARCHITECTURE

Aidan started his career in the building industry over four decades ago, went on to become CEO of one of England’s most respected building firms, and continues to serve as Fellow of The Royal Institute of Chartered Surveyors, The Chartered Institute of Building and The Royal Society of Arts.

DOMINIC BRADBURY
ADVISER ON CONTEMPORARY ARCHITECTS & CONTEMPORARY DESIGN

As an acclaimed authority on contemporary architecture and design, Dominic contributes to numerous publications worldwide, including The Telegraph, The Financial Times, Wallpaper and World of Interiors. His books include Mid-Century Modern Complete, The Iconic House and The Iconic Interior.

DR SIMON THURLEY
ADVISER ON CONSERVATION ARCHITECTS & LISTED BUILDINGS

With a distinguished career spanning CEO of English Heritage and Curator of Historic Royal Palaces, Simon is a leading national authority on listed buildings and conservation architecture. He is the author of many acclaimed books including his most recent, The Building of England.

POORAN DESAI
ADVISER ON SUSTAINABILITY & THE BUILT ENVIRONMENT

An environmental innovator, Pooran chaired the UK Government’s Advisory Committee on energy ratings in housing, and has led teams that have formulated sustainability strategies for £25 billion of real estate development internationally. He received a World Economic Forum award as European Social Entrepreneur of the Year. Pooran has also recently been appointed as a trustee of the Design Council, supporting them on the Design for Planet mission.

SIR CHARLES BURRELL
ADVISER ON REWILDING & REGENERATIVE FARMING

Sir Charles pioneered England’s re-wilding resurgence with the Wildland project on 3,500 acres of his Knepp Castle Estate in West Sussex, and has since become one of the world’s leading figures advising on facilitating large-scale ‘space for nature’ projects on several continents.

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